Lekia Lée is a former broadcast journalist and founder of Project Embrace, a platform promoting unconditional self-love, inspiring women to love and embrace their natural hair
CURLYTREATS Founder, Vinna Best nominated for the Social Impact Award by World Afro Day 2018.
Ogilvy, Wavemaker and World Afro Day pioneers a new awareness campaign ‘Change the Facts, Not the Fro’.
Project Embrace’s #Afrovisibility campaign is an outdoor campaign featuring powerful images of black women wearing their afro hair in natural, unapologetic styles.
The 1st Project Embrace campaign focuses on us as Black women and our natural hair. Project Embrace’s vision is to make afro-textured hair more visible and seen as beautiful hair in the mainstream media.