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ABOUT CURLYTREATS
EMPOWERING THE UK NATURAL HAIR COMMUNITY SINCE 2013

Our vision at CURLYTREATS is to live in a world where all individuals are included and accepted. We help tens of thousands of Black women and girls to be confident wearing their natural hair with pride and recognising the beauty of their melanin skin in a world where racism still exists.

CURLYTREATS is 100% black-owned - and is run by Black women.

We live in a world where the beauty of all women is compared to white women.

Black women and girls are especially vulnerable to the effects of white standards of beauty because these standards favour hair textures and skin complexions that exclude us.

CURLYTREATS challenges traditional beauty standards to help redefine the meaning of beauty in the UK. There is diversity in beauty – recognition of the difference in age, race, culture and gender is a must.

We can be the positive change we want to experience in the world or do nothing about those negative experiences - it's a choice.

After many years of ups and downs, the founder, Vinna Best decided to create safe spaces where women and young girls with natural hair can feel safe, empowered and celebrated - something that was missing from the UK at the time.

CURLYTREATS was born out of the need to create a platform where these unheard voices and experiences are amplified - the voices of Black women with natural hair. Giving them access to information, education, activities, support, products and services to help them with natural hair journey, finding self-love, and improving their wellbeing.

The first 6 events were launched in 2013. Word got out and more people showed up than expected. So, next time larger venues were booked and again, more and more people showed up.

CURLYTREATS Fest has become the most popular and respected natural hair event in the UK. Our last event had over 5,000 people, mostly Black women from the UK, although people from abroad attended too.

Our aim has always been to empower, educate and engage with Black women and girls who need a safe space to be themselves and unapologetically celebrate their natural hair. Although the event is now very different from that first gathering, a lot is still the same, the purpose is still the same.

It’s a chance for like-minded people to meet, learn and improve their natural hair journey.

Since 2013, Vinna and her team have organised over 20 natural hair events. Helping tens of thousands of Black women and young girls to be confident wearing their natural hair with pride and recognising the beauty of their melanin skin in a world where racism still exists.

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