CURLYTREATS

  • WHO WE ARE
    • About Us
    • Our Founder
    • Our Team
    • Our Services
    • Our Work
  • WHAT’S HAPPENING
    • Tickets
    • About Event
    • Why Visit
    • Exhibitors
    • FAQ
    • Venue
    • Exhibit
    • Sponsor
  • WHAT WE DELIVER
    • 2019 London
    • 2018 London
    • 2017 London
    • 2016 London
    • 2016 Birmingham
    • 2016 Leeds
    • 2016 Manchester
    • 2015 London
    • 2015 Birmingham
    • 2015 Nottingham
    • 2015 Manchester
    • 2014 London
    • 2014 Birmingham
    • 2014 Bristol
    • 2014 Nottingham
    • 2014 Manchester
    • 2014 Leeds
    • 2013 London
    • 2013 Birmingham
    • 2013 Manchester
    • 2013 Bristol
    • 2013 Nottingham
    • 2013 Leeds
  • STORIES
  • GET IN TOUCH
Monday, 08 February 2021 / Published in Hair Discrimination

Hair Discrimination UK Campaign – My Hair Won’t Be Silenced By Pantene

The haircare brand, Pantene has joined the fight against hair discrimination in the UK. Their new campaign My Hair Won’t Be Silenced aims to reduce discrimination against people with afro hair by 2025. 

Dr Rolanda Wilkerson PhD, Pantene’s Principle Hair Scientist and Creator of Pantene Gold Series stated:

“Products tailored to protect Afro hair are integral, but we also need to ensure we overcome the societal bias and hair discrimination.

My daughter Ava has naturally coily hair. I want her to grow up fully appreciating and understanding her hair”.

A recent report by Pantene shows that 93% of Black people in the UK experience microaggressions related to having afro hair. In society, hair discrimination mostly happens at school, in workplaces and at work interviews.

Unsurprisingly, most black people are very aware of the conscious and subconscious biases that we have experienced, related to our culture and identity – it’s been happening for hundreds of years, the policing Black bodies.

Participants surveyed for the report stated that afro hair discrimination has negatively affected their self-esteem or mental health. And this is one of the reasons why we at CURLYTREATS do what we do – empowering Black women and girls to celebrate their natural hair with pride.   

At CURLYTREATS, we understand the experiences of Black women. Why? Because we were born Black girls who grew up to be Black women.

But this report is necessary, it provides evidence against why hair discrimination should be made illegal in the UK and why there is a need to change school and workplace policies to accommodate natural hair and cultural hairstyles. Also, it gives more visibility to the issue itself.

Pantene’s My Hair Won’t Be Silenced campaign plans to increase awareness of afro hair discrimination and everyday microaggressions in the UK so that positive changes are made to help end hair discrimination.

Pantene has partnered with Project Embrace and Black Minds Matter to emphasise the power of hair on mental well-being and self-esteem. 

Agnes Mwakatuma, Founder of Black Minds Matter stated: 

“Many Black women are subject to racial microaggressions throughout their life – from school all the way to treatment in the workplace – with discrimination against hair and a lack of self-acceptance being an almost universal lived experience. 

Pantene’s campaign is much-needed to emphasise that racism isn’t always explicit and can also take the form of subtle, unspoken microaggressions. When Black people face this over time, it can be incredibly detrimental to maintaining mental health. 

We hope that ‘My Hair Won’t Be Silenced’ will lead the way and inspire other brands in the haircare industry to take long overdue steps to cater for, and proudly represent the Black community.”

Lekia Lée, Founder of Project Embrace said: 

“We cannot expect to enjoy the benefits of an inclusive society if the images we constantly see do not reflect diversity.

By showing more images of Afro-textured hair in a positive light, it is giving Afro hair a voice that has been silenced for far too long.

It is normalising its existence and creating the diversity we need to see.”

CURLYTREATS supports the My Hair Won’t Be Silenced campaign.

For more information, see: Help end Afro hair discrimination

Photo credit: pantene.co.uk

Tagged under: Afro Hair Discrimination, Afro Hair Empowerment, Hair Discrimination In School, Natural Hair Discrimination

What you can read next

Ruby Williams Update:
Ruby Williams: “No Child With Afro Hair Should Suffer Like Me”
Anti-Hair Discrimination Law Passed By US House of Representatives
Anti-Hair Discrimination Law Passed By US House of Representatives
The Hair Equality Report – Afro Hair Discrimination In UK Schools

RECENT POSTS

  • Halo Code, The UK’s First Black Hair Code – Fighting Hair Discrimination

  • Racist Barrister sacked for racist tweet against hair inequality

    Racist Barrister Sacked After Calling Student Sent Home For Afro Hair ‘Stroppy Teenager Of Colour’

  • CURLYTREATS Fest Postponed Until April 2021

  • Anti-Hair Discrimination Law Passed By US House of Representatives

    Anti-Hair Discrimination Law Passed By US House of Representatives

  • CURLYTREATS Fest In The New Normal

  • CURLYTREATS Fest Postponed Due To Covid-19

  • Ruby Williams Update: "No Child With Afro Hair Should Suffer Like Me"

    Ruby Williams: “No Child With Afro Hair Should Suffer Like Me”

  • CURLYTREATS Fest 2020 – Curly Hair, Do Care!

  • Featurism: Blue Ivy Attacked by Anti-Black Mainstream Media

  • New Jersey Hair Discrimination

    New Jersey Becomes 3rd State to Ban Hair Discrimination

  • Natural Afro Hair Show 2019

    2019 CURLYTREATS Natural Hair Fest UK

  • “Fix Society Not Hair” says the World Afro Day Alliance

    “Fix Society Not Hair” says the World Afro Day Alliance

  • World Afro Day Launches The Big Hair Assembly

    World Afro Day Launches The Big Hair Assembly Supported by Superdrug

  • ‘Rip up the Dress Code’ – Afrovisibility Billboard Campaign 2019

    ‘Rip up the Dress Code’ – Afrovisibility Billboard Campaign 2019

  • New York Bans Afro Hair Discrimination

    Yes! New York Becomes 2nd State to Ban Hair Discrimination

  • The CROWN Act: Against Hair Discrimination

    The CROWN Act: Against Hair Discrimination

  • California Becomes 1st State to Ban Hair Discrimination

    Life-changing! California Becomes 1st State to Ban Hair Discrimination

  • UK Schools Could Be Acting Unlawfully By Discriminating Against Pupils With Afro-textured Hair

    UK Schools Could Be Acting Unlawfully By Discriminating Against Pupils With Afro-textured Hair

  • The Hair Equality Report – Afro Hair Discrimination In UK Schools

  • Naturalistas at CURLYTREATS Natural Hair Fest 2018

    2018 CURLYTREATS Natural Hair Fest UK

  • Congratulations! World Afro Day's Social Impact Winner, Lekia Lee of Project Embrace

    Congratulations! World Afro Day’s Social Impact Winner, Lekia Lee of Project Embrace

  • World Afro Day’s Social Impact Finalist: CURLYTREATS Founder, Vinna Best

  • ‘Change the Facts, Not the Fro’ - World Afro Day Campaign 2018

    ‘Change the Facts, Not the Fro’ – World Afro Day Campaign 2018

  • Rasta Schoolboy

    Chikayzea Flanders Update: Wins Legal Battle Against UK School

  • “Proud to be me” - Afrovisibility Billboard Campaign 2018

    “Proud to be me” – Afrovisibility Billboard Campaign 2018

  • AS I AM Naturally Natural Hair Event 2018

    CURLYTREATS Organises ASIAM Naturally Afternoon Tea

  • Chikayzea Flanders Update: Protest Against Fulham Boys School Hair Discrimination

    Chikayzea Flanders Update: Protest Against Fulham Boys School’s Hair Discrimination

  • CURLYTREATS FEST UK 2017

    2017 CURLYTREATS Natural Hair Fest UK

  • EmpowHER Girls Afternoon Tea With CURLYTREATS and Mane Divas, Sponsored By CANTU

  • “I Am Enough” – Afrovisibility Billboard Campaign 2017

  • ABOUT
  • TERMS & CONDITIONS
  • PRIVACY POLICY
  • CONTACT
  • SPRING/SUMMER FESTIVAL
  • EXHIBITOR APPLICATION
  • TICKETS
  • TICKET T&C
  • ADMISSION POLICY

SECURE PAYMENTS

secure payments
CURLYTREATS

Registered address:
71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ | [email protected]

© 2013 - 2021 CURLYTREATS.
All Rights Reserved.

TOP
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience. Please read and understand our privacy policy before using this site.
Necessary
Always Enabled

Strictly necessary cookies. These are cookies that are required for the operation of the Sites. They include, for example, cookies that enable you to log into secure areas of the Sites and use a shopping basket.

When you order a service or product with us, our third-party payment provider will collect your transaction data including the details of the purchases that you make on our site, including your payment details – bank account and payment card.

When answering your enquiries. When you get in touch with us with an enquiry about our service or product, we will use your personal data to service your request and respond to your enquiry.

When you subscribe to receive emails updates from us, you will get the latest events, news, updates and commercial info delivered directly to your inbox. If you consent to receive marketing using our subscribe form you may change your mind at any time. You can update your preferences or unsubscribe by clicking the unsubscribe link at the bottom of our emails.

We may also ask you to complete surveys that we use for research purposes only, although you do not have to respond to them, and we will ask for you to provide personal data when you submit the survey.

If you contact us through our customer services team, we may keep a record of that correspondence as well as the identity and contact data that you provide to us.

If you tell us that you have a health concern or reduction in mobility that could affect your event experience, we will ask you for details. We will ask for your explicit consent to collect and process this data.

Non-necessary

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the Sites when they are using it. This helps us to improve the way the Sites work, for example, by ensuring that users are finding what they are looking for easily. Functionality cookies. These are used to recognise you when you return to the Sites. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Targeting cookies. These cookies record your visit to the Sites, the pages you have visited and the links you have followed. We will use this information to make the Sites and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. Integration with third-party services Google Analytics: We use Google Analytics from Google on our web pages to create anonymous usage statistics. If you have concerns relating to the usage of Google Analytics be informed that it is possible to block Google Analytics by installing a plug-in to your browser. A plug-in for the most common browsers can be found here: http://tools.google.com/dlpage/gaoptout. Please refer to Google’s privacy policy to understand how Google processes your personal data. Facebook: If you use the function “share” you will post to your Facebook account, you may share your personal information Please refer to Facebook’s privacy policy to understand how Facebook processes your data. Twitter: If you use the function “share” you will post to your Twitter account. Such posting might involve sharing personal information. Please refer to Twitter’s privacy policy to understand how Twitter processes your data. Links and integration with third websites This website includes links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy notice of every website you visit. When we link to third party websites. We cannot control or be held liable for third parties’ privacy policies and content. Please refer to the third party site’s privacy policy to understand how such third party processes your personal data. We are not responsible for the practices employed by any websites or services linked to or from the Services—such as, but not limited to, Facebook, LinkedIn and Twitter—including the information or content contained within them. When you use a link to go from our Services to another website or service, our Privacy Policy does not apply to those third party websites or services. Your browsing and interaction on any third party website or service, including those that have a link to our Services, are subject to that third party’s own rules and policies. In addition, you understand and agree that we are not responsible and do not have control over any third parties that you authorise to access your personal information.

Select your currency
GBP Pound sterling
USD United States (US) dollar
EUR Euro
AUD Australian dollar
CAD Canadian dollar
{"cart_token":"","hash":"","cart_data":""}