Hair bias is rarely discussed, but it remains a persistent global problem which affects millions.
Ogilvy, Wavemaker and World Afro Day pioneers a new awareness campaign ‘Change the Facts, Not the Fro’.
This year alone, families have had to take legal action both in the UK and overseas for the right to have their children attend school with their natural afro hair.
Whether it be the refusal to overturn an American state ban on locs or the damaging implications of school girls being forced to straighten their hair in South Africa, discrimination based on hair has serious implications for many people’s job prospects, education and wellbeing.
Focusing on tackling how society perceives women’s Afro hair and highlighting the importance of celebrating it in its natural glory.
It challenges the status quo so this generation and the ones to come feel they have the choice to wear their hair in whatever way, shape or form.
The rallying cry is featured on a series of images that use women’s afro hair to illustrate startling statistics taken from The Good Hair study, and in doing so calls for change and for choice.
About World Afro Day
World Afro Day CIC, founded World Afro Day (WAD) on 15th September 2017. The annual global event is endorsed by the UN Office of the High Commissioner for Human Rights. WAD is a global day of change, education and celebration of Afro hair, culture and identity.